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Develop your COVID-19 Impact Scenarios

Scenario planning provides structured, forward-looking intelligence that guides an association to plan across time frames of uncertainty. Association boards and senior staff teams must respond rapidly to evolving pandemic impacts into early 2021. To make uncertainty more manageable, the plan must support multiple scenarios of the future with linkage to trigger point data to inform timely course corrections. This article shows how to blend economic forecasts with health-specific market data to develop your scenario map. Access full article here.